скриншот с nokia

This wasn’t limited to the United States, either. ВPNokia worked the low and mid ranges in India, too, hoping to get the upgrade action going there. ВPDespite , though, . ВPRetention, again, has been a problem.

The reasons for Nokia’s US decline are more complex than simple purchaser ВPperception, but that one is key. ВPIf Nokia had succeeded in educating US citizens about its high end offerings, and how the company was about much more than “disposable” phones, then service providers would have surely been besieged byВPirresistibleВPdemands that Nokia smartphones be made available as subsidized options. ВPBut because purchasers saw Nokia in a ВPsingle low light, that didn’t happen. ВPHandset manufacturers who did a better job of promoting their high end succeeded instead. ВPAnd ultimately, a consumer electronics company with no low-end handset legacy at all came out of left field to dominate with its iPhone.

If I had been alone in that assumption, Nokia would have been fine. ВPBut history clearly illustrates that as America’s desire for smartphones ramped up, Nokia lost out. ВPSo I can only imagine I’m not so alone.

Understanding why is not difficult. ВPAfter joining Nokia’s US operations in 2005, I was astounded to newly discover N- and E-series devices. To my limited American experience, Nokia was the majority owner of the grocery store end cap, devoting its energies solely to cheap cell phones… especially pay-as-you go products for companies like . ВPSo in my mind, Nokia was synonymous with the low end.

Great tactic in theory, but it has so far failed to succeed as needed. ВPFor Nokia, anyway. ВP

The thinking seems to have been, “Get low-end Nokia devices into the hands of those who can’t/won’t yet use or afford smartphones, and then migrate them upward when the time is right”.

has long been relegated to non-multitasking offerings in its stable of devices. ВPSimple to implement and use, it’s the ammunition for Nokia’s carpet-bomb-the-developing-world-with-cellphones strategy. , and then , and then and now have been touted as the operating system(s) for the rich high end (excluding and some other exceptions).

Best practices, random analyses and sober speculation by Randall "Texrat" Arnold